PRIVACY POLICY

Last updated: March 25th, 2026

This Privacy Policy describes the personal information that ESA, Inc. d/b/a Rebar ("we," "us," or "our") collects when you visit our website at http://www.withrebar.ai or other websites which link to this Privacy Policy (collectively, our "Sites") or use our services (collectively, our "Services"). This Privacy Policy also describes how we use and share that information, the choices you have, and how you can contact us if you have questions or concerns.

This Privacy Policy does not apply to personal information we collect or process on behalf of our business customers in the course of providing our products and services to them. Information we process on behalf of our customers is protected by our agreement with the relevant customer. For more information, please contact the customer directly.

PERSONAL INFORMATION WE COLLECT

Information you disclose to us

We collect personal information that you voluntarily provide to us when you use our Services. Information you provide may include:

• Contact details and account information, such as your first and last name, email address, phone number, employment information, your company's name and your job title, as well as username and password details, if you choose to provide this information.

• Payment card information, such as your billing address and credit or debit card number. All payment card information is handled by our payment service providers, including Stripe, which may handle your information in accordance with its own privacy policy (https://stripe.com/privacy).

• Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.

• Marketing information, such as your preferences for receiving communications about our services, and details about how you engage with our communications.

Information automatically collected

We and our service providers may automatically log information about you, your computer or mobile device, and your interactions over time with our Services, such as:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).

• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your computer's or mobile device's operating system, manufacturer and model, browser type, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city, state, or geographic area.

• Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

We may collect this information using cookies and other similar technologies. Cookies are text files that websites store on a visitor's device or in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.

Information collected from other sources

• Social media pages. If you interact with us on a social media platform using your social media account (e.g., Facebook or X), we may collect your communications and other information about your interactions with us. Any personal information collected by the social media companies that maintain our pages is governed by the privacy policies of the providers and is not within our control.

• Other third-party sources. In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties.

HOW WE USE PERSONAL INFORMATION

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To provide and improve the Services and respond to your inquiries

This includes:

• Administering, hosting, and operating the Services, including facilitating account creation, processing payments and transactions, authentication, and otherwise managing user accounts;

• Communicating with you and responding to any inquiries you may have; and

• Analyzing your use of the Services to allow us to evaluate and improve the Services and its features.

For marketing and advertising

We may from time-to-time send you direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. Unless we're required to obtain your consent to send you marketing communications, we will rely on our legitimate business interests to market to you. You may opt out of our marketing communications as described in the "Opt out of marketing communications" section below.

For research and development

We may use data for research and development purposes, including to analyze and improve our Services and our business. If personal information is included, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services and promote our business.

For compliance and protection

Including to comply with our legal obligations, we may use personal information to:

• Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

• Protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims).

• Audit our internal processes for compliance with legal and contractual requirements and internal policies.

• Enforce the terms and conditions that govern our Services.

• Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

With your consent

We may use your personal information, with your consent, for other purposes such as to develop and post testimonials for our Sites.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to the following third parties:

• Service providers. We may disclose your data to third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (such as hosting, information technology, support, email delivery, and Site analytics services).

• Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

• Advertising partners. We may share personal information with third-party advertising companies, including social media platforms, search engines, and other advertising vendors, to help us serve ads to you and others on other websites and platforms.

• Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate.

• Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, us or our affiliates (including in connection with a bankruptcy or similar proceedings).

YOUR CHOICES

Unsubscribe from marketing communications

You may opt out of our marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you. We may continue to send you administrative communications that are necessary for our relationship with you, such as relevant updates to our policies.

Personal information requests

We offer you choices that affect how we handle your personal information. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal information:

• Information about how we have collected and used personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.

• Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.

• Correction of personal information that is inaccurate or out of date.

• Deletion of personal information that we no longer need to provide the Services or for other lawful purposes.

To make a request, please email us or write to us as provided in the "How to Contact Us" section below. We may ask for specific information from you to help us confirm your identity. You are entitled to exercise the rights described above free from discrimination.

Limits on your privacy choices

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the "How to Contact Us" section below.

Online tracking opt-out

There are a number of ways to limit online tracking, which we have summarized below:

• Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

• Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third-party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

• Google Analytics. We use Google Analytics to help us better understand how people engage with our Services by collecting information and creating reports about how users use our Services. For more information on Google Analytics, click here. For more information about Google's privacy practices, click here. You can opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

• Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:Digital Advertising Alliance

• Network Advertising Initiative

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

DATA SECURITY

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information.

CHILDREN

The Services are not intended for use by children. If we learn that we have collected personal information through our Services from a child under 13 without the consent of the child's parent or guardian as required by law, we will delete it.

OTHER SITES AND SERVICES

Our Services may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third-party websites, mobile applications, or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Site.

HOW TO CONTACT US

If you have questions or comments about this notice, you may email us at [email protected] or contact us by post at:

ESA, Inc.
242 E 15th St. Apt. 2
New York, NY 10003
United States
Phone: 9144066474
[email protected]